Benefits of Location Tracking

  • Published on Feb 05 2021

Neo Yiangou

Founder, New Service Development

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What are the benefits of location tracking, and is it worth giving up some privacy in order to feel more secure or be more social?

Location tracking can help make life easier or more convenient. It makes it easy to find nearby restaurants, gas stations even hospitals or to find your driver’s location for example. However, there are also a growing number of people worried about the other side of “location tracking” – the thought that Google or other companies might know your every movement. 

Location tracking 

One of the biggest advantages of having GPS tracking on your smartphone is the fact that it allows emergency responders to easily find you during an emergency. Previously, emergency services used triangulation to estimate the callers’ location by measuring signal strength from mobile masts. This takes time and is less accurate than GPS tracking. 

Tracking can also locates your brand new €1,000 smartphone when you have left it on the train or if it is stolen. Many high-end cell phones can now track a missing device using its GPS receiver. They can also provide real-time updates of the phone’s current location. As long as the phone is active and charged, it can continue to broadcast its tracking signal until you catch up with it. 

It can also allow you to keep tabs on your children or other family members. If you are worried about your family getting lost, GPS tracking allows you to know exactly where they are. 

GPS tracking systems are not just for people. They are also installed in many new cars and allow a car’s location to be tracked remotely. In addition, these systems can automatically call for help in the case of an accident and allow remote operators to unlock your car if you lose your keys or lock them inside the car.

Companies can also take advantage of location trackers to send targeted ads. But that is not all. 

Many social networking applications also use location tracking to provide information about friends in the area, allowing you to more easily locate each other and meet up. For example, Google Maps has a feature that allows others to follow your progress during a specific trip. The CHENZON GPS app allows users to share their location and track the location followed during a trip or specific date. 

Companies can also take advantage of location trackers to send targeted ads. But that is not all. Many companies now use location tracking to follow you all the time, building up a profile of your habits that they can sell on to advertisers. Some people don’t mind that advertisers know exactly where they are and what they are up to. But if you aren’t careful with your privacy settings, advertisers will not be the only ones who can stalk you. “Checking in” at locations while running errands provides potential thieves with detailed knowledge of your daily schedule.

Most security experts agree that it is almost impossible to stop location tracking on your smartphone or through its apps. In fact, many apps will not work without location tracking. Some suggest that this is a reason for us to embrace location sharing. Others claim this means it has gotten out of control. For the majority of people, the benefits likely outweigh the risks. But for those who are trying to hide – whether from bullies, stalkers, creeps or Johnny law – it is best to turn off your phone’s location-sharing tools.